During the past three decades, I have thoroughly enjoyed helping business leaders get in touch with their core values and unique positions in the marketplace. We have traveled along paths leading to an understanding of where they have been and where they plan to go in order to maintain successful businesses.
I find this five-step process [...]
Identity Challenge: How I Can Help You?
Twitter Backchanneling: What’s a Speaker to do?
Fellow Toastmasters, this post is especially for you…
Picture yourself speaking to an auditorium filled with attentive listeners. You have prepared a great speech and they are enjoying every word of it.
Then, you start noticing a few snickers. The girl in the red sweater on your right suddenly elbows her neighbor. He smiles and elbows his [...]
Inbound Marketing: Liberating and Fun!
Two Hubspot marketing visionaries have written this invitation to all of us to join a revolution in the way people communicate.
It speaks to a new way of marketing that focuses on attracting potential customers, instead of interrupting them (often during their dinner hour) in order to sell products and services. INBOUND MARKETING introduces a new protocol that is [...]
BLUE WATER BREAK
When you live in Port Huron, everything that surrounds you is labeled “blue water.” It’s something you get used to — an attitude that stakes out “blue water” as something absurdly unique to this area.
Which is why BLUE WATER BREAK is the only name to call this periodic scan of my local Media Landscape. I hope you [...]
BRINK: Social Media Guide from the Edge
The very first time I ever heard about web 2.0 and social media was the day I bumbled across the website of PR agency SHIFT Communications. I still remember pouring over everything on their site and then reading it all a second time. This social media stuff made SO much sense.
Since then, I have continued [...]
Are We Hiding 97% of Our Message?
Did you ever stop to think about how social media has hurled us into a world filled almost entirely with written words? We don’t even take time to talk on the phone any more… quickly texting instead, message after message after message.
Not a big deal? Maybe not.
Wendy MacQueen, of Mormac Brand Re-Engineering, is an energetic [...]
Starting Now… GO BLUE!
You know what they say about the shoemaker whose kids go barefoot during even the coldest of Michigan winters? Not much.
About as much as they say about media marketers who fail to market their services, even in the toughest of times.
In my case, that’s about to change.
I’m not sure if I’ve been afraid to fail [...]
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