Two Hubspot marketing visionaries have written this invitation to all of us to join a revolution in the way people communicate.
It speaks to a new way of marketing that focuses on attracting potential customers, instead of interrupting them (often during their dinner hour) in order to sell products and services. INBOUND MARKETING introduces a new protocol that is both liberating and fun! Brian Halligan and Dharmesh Shah help us travel along this new path to Get Found Using Google, Social Media, and Blogs.
It all starts with a story. Every business has a lot of stories to tell and each story has the potential to serve as a powerful magnet to draw in customers. What I find particularly appealing about this approach is that it puts customers in the driving seat. Instead of feeling manipulated, or even mistreated, they arrive at your doorstep having explored tons of options before making a choice. And they have done it all on their own terms.
INBOUND MARKETING offers a practical guide that’s easy to understand and follow – a classic that you will want to read and then keep handy for easy reference.
