An oddball contest that generated an amazing online buzz is being credited as the first real B2B social media success story, according to Mark W. Schaefer of {grow}.
Launched by Expert Laser Services of Southbridge, MA, the contest was aimed at giving people a way to release their technology angst, according to marketing director Nathan Dube. The “Destroy Your Printer Video Contest” was launched to increase awareness and ended up doubling their web traffic and adding more than 100 new inbound links. One fan even called to sign up as a new customer, which was an unexpected gain.
The video submissions can be found here and show a lot of really crazy ways to destroy printers. Top winners used methods involving a backhoe and dynamite.
