It really comes as no surprise to learn that a recent study has shown that leads cost less when you are using inbound marketing strategies. A whopping 62% lower! (That’s a cost per lead of $373 for outbound-dominated businesses, compared with a $143 cost per lead for inbound businesses.)
From the first time I read about inbound marketing in HubSpot materials, I’ve been convinced of its intrinsic value. Why wouldn’t it makes sense to “attract” clients through blogs and social media and other content-laden sources? The old way of doing things — advertising, direct marketing, cold calling, etc. — pales by comparison.
HubSpot’s 2011 State of Inbound Marketing report is based on a survey of 644 professionals. What they point out as being particularly interesting is how the study results have been consistent from year to year, going back to 2009. Which, yes, that’s not a long time. But it’s still substantial, considering how fast trends change these days.
Stop by http://hubspot.com for timely webinars and other reports worth your while.