Inbound Marketing: Low-Cost Advantage!
It really comes as no surprise to learn that a recent study has shown that leads cost less when you are using inbound marketing strategies. A whopping 62% lower! (That’s a cost per lead of $373 for outbound-dominated businesses, compared with a $143 cost per lead for inbound businesses.) From the first time I read [...]
Identity Challenge: How I Can Help You?
During the past three decades, I have thoroughly enjoyed helping business leaders get in touch with their core values and unique positions in the marketplace. We have traveled along paths leading to an understanding of where they have been and where they plan to go in order to maintain successful businesses. I find this five-step [...]
Twitter Backchanneling: What’s a Speaker to do?
Fellow Toastmasters, this post is especially for you… Picture yourself speaking to an auditorium filled with attentive listeners. You have prepared a great speech and they are enjoying every word of it. Then, you start noticing a few snickers. The girl in the red sweater on your right suddenly elbows her neighbor. He smiles and [...]
Inbound Marketing: Liberating and Fun!
Two Hubspot marketing visionaries have written this invitation to all of us to join a revolution in the way people communicate. It speaks to a new way of marketing that focuses on attracting potential customers, instead of interrupting them (often during their dinner hour) in order to sell products and services. INBOUND MARKETING introduces a new protocol that is [...]
BLUE WATER BREAK
When you live in Port Huron, everything that surrounds you is labeled “blue water.” It’s something you get used to — an attitude that stakes out “blue water” as something absurdly unique to this area. Which is why BLUE WATER BREAK is the only name to call this periodic scan of my local Media Landscape. I [...]
BRINK: Social Media Guide from the Edge
The very first time I ever heard about web 2.0 and social media was the day I bumbled across the website of PR agency SHIFT Communications. I still remember pouring over everything on their site and then reading it all a second time. This social media stuff made SO much sense. Since then, I have [...]
Are We Hiding 97% of Our Message?
Did you ever stop to think about how social media has hurled us into a world filled almost entirely with written words? We don’t even take time to talk on the phone any more… quickly texting instead, message after message after message. Not a big deal? Maybe not. Wendy MacQueen, of Mormac Brand Re-Engineering, is [...]
