BRINK: A Social Media Guide from the Edge

The very first time I ever heard about web 2.0 and social media was the day I bumbled across the website of PR agency SHIFT Communications. I still remember pouring over everything on their site and then reading it all a second time. This social media stuff made SO much sense.

Since then, I have continued to pay attention to SHIFT and especially enjoy principal Todd Defren’s blog. If you visit there today, you can read the 40-page report BRINK: A Social Media Guide from the Edge.

Believe me when I say that you will find something in the report to more than justify your time. It’s not only a great introduction for those new to social media, but also a helpful review for those who have been engaged for some time now.

Todd and his agency are credited with first developing the Social Media News Release and  Social Media Newsroom – you might want to take a look before designing your own versions. While every market is different, Todd’s paradigm can serve you well.