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Inbound Marketing: Low-Cost Advantage!
It really comes as no surprise to learn that a recent study has shown that leads cost less when you are using inbound marketing strategies. A whopping 62% lower! (That’s a cost per lead of $373 for outbound-dominated businesses, compared with a $143 cost per lead for inbound businesses.) From the first time I read [...]
Identity Challenge: How I Can Help You?
During the past three decades, I have thoroughly enjoyed helping business leaders get in touch with their core values and unique positions in the marketplace. We have traveled along paths leading to an understanding of where they have been and where they plan to go in order to maintain successful businesses. I find this five-step [...]
